Just another reason to love Stella

Good ol’ Stella. I have been following along with them more closely since La Societe was on everyone’s beaks1 last year and after they threw the super awesome, super secret Underground party in the old Bay Subway station and I thought I was completely sold.

But their latest campaign that got people talking about how their Street Teams were giving away complimentary samples of their beer just made me love them even more… add to that how amazing anyone on the Stella Street Team2 and they’ve found themselves a fan for life in me.

And you know what happens when you love a brand right? They love you right back and I have some lovin’ to give right back to you, my darling readers, by way of TWO lovely Stella Artois Legere t-shirts designed by Toronto artist Dave Murray. You can see what it looks like in the pictures below… once the winner is picked, we’ll talk sizing.

Oh but that’s not all – I’ve ALSO got two pairs of passes to the Block Party on August 13th that I am sure will be super awesome3. Side note: I’m going on the assumption here that you know that #downtown won the race for hosting this block party and my id and I would like to think that I had something to do with it but my ego knows better.

TO QUALIFY we must be friends on facebook so add me up. Please include a message to tell me that you’re a reader of my blog and that you want to add me to enter the contest4. After you’ve done that, you’ll want to give the ol’ thumbs up to Stella Artois Legere’s Facebook page. because I will be checking and I’m sorry to say but you can’t win if you haven’t given ‘er.

After that? I’m afraid you’ll just have to watch my news feed on Facebook to see how you can actually win these things. What, and you thought this was going to be easy? Clearly you don’t know me at all5.


I’m going to leave you with some details about the block party:
DATE: Saturday, August 13, 2011
TIME: 8pm-midnight
LOCATION: 525 King Street West (West side of Starbucks, South side of King street)

(The party will be for 600 people, entrance is subject to capacity. Now, anyone of legal drinking age or older can RSVP to get on the guest list – all you have to do is go to Stella Artois Legere’s Facebook page. If you’ve already RSVP’d, no need to enter6 but feel free to anyway).

  1. so you know, on twitter[]
  2. the light taste of the beer helps too[]
  3. if I’m going to base my expectations on the secret subway party and the awesomeness of that event[]
  4. I’d explain why but I’m sure you understand[]
  5. I don’t blame you, I’m pretty introverted[]
  6. or even add me to Facebook right?[]

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